If you are looking to market your business online then it is important to select the right lead generation management strategies to get the best bang for your buck. On the internet you are able to automate the entire process which means that your website is working for you 24 hours a day and 7 days a week.
Lead generation management online is fairly straight forward with the whole process basically being split into three separate areas as follows:
Content Management System
Online sales funnel Traffic Conversions
It all starts with your sales funnel which includes your website, your thank you page, your sales page, and your follow up auto responder. These 4 elements of the sales funnel are all linked together to give you the best possible chance of converting the lead into a sales.
Once the prospect lands on your website they are encouraged to fill out a lead capture form in return for something of value. This could be a free report, a free ebook, a weekly newsletter or a free training series of some sort.
Once they have filled out the form they are then redirected to a thank you page which starts to educate the lead about your product or company using video and text. The thank you page is often used to also offer a trial of your product for a small amount and offer a money back guarantee to remove any risk. The sales page is used to sell your main product, which should be communicated in your email follow up messages.
The lead is also automatically sent the first follow up email from the autoresponder and a series of follow up emails are sent out automatically over a predefined period. These follow up emails should be well written and congruent to what you are offering them. You have a choice of setting up your sales funnel yourself, or to use a world class marketing system that does it for you.
Once you have the sales funnel all set up, you then need to focus on driving massive amounts of targeted traffic to your website. Paid advertising creates much quicker results if you know what you are doing. If you are beginner to paid advertising it is crucial that you start small and test and track to see what is working and what is not working. You are bound to chew up some money when learning what to do, but if you stick with it and manage it sensibly you will see results eventually.
If you are on a very low budget you will have to look at free marketing strategies such as social media and content production. By using social media the right way you can meet targeted people that are looking for what you are selling. Don't spam people though on social networks as it largely a waste of time and turns people off. Writing articles and creating videos that are keyword rich is a useful strategy providing you take massive action and create a lot of them.
And the last piece of the lead generation management puzzle is to convert your traffic into leads, and then into sales. This is where your website skills and copy writing skills come into play. If you are not good at these you can outsource them to a professional, or you can use a marketing system that makes it simple.
Always split test your landing pages and test and tweak to find out what works best. You should be aiming for an opt in rate (number of people that opted in divided by the number of hits) of at least 10%.
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