Twitter is a truly amazing social media service. Users maintain simple profiles with only basic information. Brief status updates called tweets are arranged chronologically to give onlookers an opportunity to watch the activity of other users. Most people use Twitter to share their daily activities. However, it is also a powerful marketing tool that should be used by bands and solo musicians.
How to Gain Followers on Twitter
Content Management System
Most bands have accounts on other social media services with large numbers of fans or friends. When you first build your Twitter account, you can bring over a lot of your existing fans by announcing your Twitter username in status updates, bulletins, and email blasts. Also, a service is offered that searches your email contacts for the profiles of your friends. This initial process will give you a core base of followers.
From this point, the best way to gain followers is to follow other profiles. Twitter allows you to find users based on specific keywords. Such precise targeting lets you pinpoint those users that tweet about similar artists. Most people will follow back people who follow them first, so it is fairly easy to gain followers if you consistently touch base with new people.
Also, it is important to make sure you appear frequently on the pages of other users. Trends like "Follow Friday" can be explored to encourage others to mention your username in their tweets. However, the best way to do this is to engage in conversations with other users.
Proper Protocols When Marketing
Social media is about sharing. The more honest your account activity feels, the more trustworthy you will seem to your followers. Excessively promotional accounts that only link to sales and other such initiatives have little credibility with the general public. To make sure that you maintain a good relationship with other users, it is important to engage the community in an organic and lively manner. Tweets from a band should occasionally mention things that would normally appear on a personal Twitter account. For example, you might want to tweet about a meal that you experienced at a particularly noteworthy restaurant while on tour. These personal touches will endear you to your followers while also proving that your account is operated by a living, breathing person.
Enhancing SEO Objectives
For some reason, search engine algorithms grant enormous authority to keywords used in tweets. As a result, you can associate your links with keywords by including them in your updates. Link shortening applications can help you trim down links to make more room for crucial search terms.
Ultimately, Twitter is an incredible and easy-to-use marketing tool. Musicians should include this type of marketing in a comprehensive plan that employs other technological tools like a content management system for bands and a custom iPhone app. With so many amazing social media tools available for free for musicians, it has never been easier to promote a new album or music video. With these tips, you should be able to begin making significant gains in traffic by promoting on Twitter!
