In an effort to increase search ranking some sites use a header tag but doing so does not actually affect your rank. Even though many people know that keywords in the header tag do not affect ranking, they continue use them.
But you can check the accuracy of this myth by running tests. Your site does not need to use header tags except when used as part of your page design or content management system. If it doesn't fit the site design, skip the use of these tags. The notion that each of your pages should be devoted to optimizing only one keyword is another SEO myth that needs to be addressed.
Content Management System
There are still many SEO experts and as well as small businesses who believe that each of the pages on your site should be optimized for one single phrase, which is far from the truth. Website owners who use this technique believe that by making their pages highly focused, they will be ranked more highly by the search engines. The main problem with this whole technique is that when you try to write a page that targets a single phrase, it will not sound natural.
The second problem with this is that you are not making the best use of your space by not using additional key phrases. Why would you want to optimize for just one keyword when you are able to optimize it for 3 or 4 keyword phrases? The truth is, you are better off using as many keyword phrases as you can on an optimized page. This will bring you more quality traffic. You can find out for yourself by looking at your web analytics that you are getting traffic from several, possibly many different keywords. You will have more success with the search engines if you target a variety of keywords on each page.
It's also a myth that you need to frequently update your site, even though many people believe it greatly impacts your search engine rankings. While updating your site regularly with fresh content may lead to spiders crawling your site more frequently, it will have virtually no effect on your rankings. This means that you shouldn't make forced updates if your site doesn't need it simply to keep the search engines happy. It will have little effect on them. You will find that a lot of the popular niches have high ranking sites that haven't been updated in a long while.
All in all, SEO may require significant work and effort to rank your site successfully, the in the end the return is more than worth it. The most effective way to learn it is through your own experience and you are better off doing it this way than falling for all these myths that don't have one kernel of truth to them.
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